Golden Ticket from Willy Wonka and the Chocolate Factory
This screen-used “Golden Ticket” appeared in the film Willy Wonka & the Chocolate Factory (1971), based on the novel Charlie and the Chocolate Factory by Roald Dahl. The small number of screen-used Golden Tickets were meticulously cut by hand to create a unique scalloped border. This ticket was acquired during production by the son of one of the movie's executives from the film's sponsor, Quaker Oats, who worked as a Production Assistant during filming in Germany.
In the film, eccentric chocolatier Willy Wonka hides five Golden Tickets in his chocolate bars and rewards the finders with a tour of his factory. Paperboy Charlie Bucket finds one of the tickets and brings his Grandpa Joe with him. As the tour progresses, it becomes clear that the tour is part of a competition, which Charlie eventually wins. Wonka reveals that he created the contest to select an heir for the factory and awards it to Charlie upon his retirement.